Your Community Needs A BJ Fogg Trigger

September 2, 2013Comments Off on Your Community Needs A BJ Fogg Trigger

BJ Fogg has an excellent model of behavioral change.

Key amongst these is the trigger.

What will trigger members to visit the
community?

Existing, established, members visit the community several times per
day out of habit. For new communities (and new members) a trigger is required.
How will visiting the community become part of the daily routine.

Sometimes lunch is the trigger. Members eat at their desk and browse
what is new in the community.

Two years ago we struggled to find a successful trigger for an
internal community for a healthcare client. When members visited, they
typically participated and became active, they just weren’t visiting.

On a visit to the client, we noticed that whenever a staff member
opened a web browser the default page was the news page of a healthcare
publication. We changed this to first the community homepage and then to
specific discussions or activities within the community. 

The result was immediate. Of the 1300 employees, 800 registered
accounts and some 400 made a contribution within
1 week
.  This ticked up to just under
1000 participating members within 3 months.

We were lucky to stumble upon an remarkable effective trigger. This
trigger might not work for you, but another will.

E-mail notifications won’t always work.
Carefully examine the daily routine of staff and look for opportunities where a
visit to the community would be relevant. This will take months, not days to
establish. 

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 per Month.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select