Working Backwards To Find What Members Need
One of my favourite tools is AnswerThePublic.
It’s a simple search tool which lets you drop in any term and see what questions people are asking about the topic, which comparisons they’re making, and what prepositions they’re using.
For example, we can enter ‘online community’ below and see what comes up.
For sure, some of it is unhelpful gibberish.
But if you’re looking to build a base of content articles to attract more people to your community, some of these questions would be a good place to start.
And if you’re looking for questions to ask to get a community started, some of these might be perfect.