One client spent 30% of their time on the community podcast.
When we sent a survey out to members asking them to rank the activities they found useful, the podcast came dead last (behind the FAQ page).
I’d suggest sending a survey to members via SurveyMonkey. List the activities you’re working on and features of the community. And let members rank them by which they find most useful.
Then spend more on the most useful activities and stop doing the ones that aren’t driving much value.
It’s easy to fall in love with an activity – especially one that’s at the peak of its popularity. That doesn’t mean it’s a good use of your time or delivering much value to your members though.
