Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Teach People About The Topic, Not About The Platform

Richard Millington
Richard Millington

Founder of FeverBee

Don’t teach newcomers how to use the platform, teach them about the topic.

Typically around 70% of your newcomers are new to the topic too.

Learning how a platform works is boring, learning about the topic (which brought them to the community) is far more interesting.

I recommend inviting all newcomers to watch a recorded webinar offering a 101 beginners guide to the topic.

You can include an overview of the topics, lessons from top members (what do they wish they knew when they started?), a list of useful resources, and some practical tips for getting started.

At the end, include a few tips for using the community too.

Don’t bore newcomers with tedious platform information, surprise and inspire them with unexpected expertise in the topic. A 101 webinar is the perfect way to do it.

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