How To Get A Standing Ovation

March 19, 2015Comments Off on How To Get A Standing Ovation

In 1984, Max Atkinson trained a woman with no previous speaking experience to get a standing applause after a 3-minute talk. He used very simple techniques. 

1) Big, bold, imagery

2) Contrasts.

3) 3-point lists.

This was accompanied by dramatic pauses, repetition of key messages, alliteration, and good vs. evil narrative. 

Every community manager job description demands the applicant is a good communicator. This usually means they can speak and write without making mistakes. That's not a good communicator, it's an average communicator. A good communicator can sustain the audience's attention, get their e-mails opened, read, and links clicked.

Most importantly, they can persuade and motivate the audience to take action. 

We spend a lot of time asking members to do something yet ignore the very techniques that will cause them to take action. Listen or watch the talks from any of your favourite speakers (you have one right?). You'll notice they use the same techniques in both written and spoken communication. 

Being accurate and free of mistakes simply isn't good enough. The delivery of the message matters. Shorter sentences have bigger impact than long ones. Shorter paragraphs too. 

Scan your own newsletters and e-mails today. Do they sound persuasive or merely accurate? 

We can get really, really, good at this by mastering a few basic techniques. It's a good investment of our time. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.