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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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“I don’t know how to start discussions”

Richard Millington
Richard Millington

Founder of FeverBee

This happens most often when you’re launching (or reviving) a community for a topic in which the community manager isn’t an expert.

Some things help:

  • Attend half a dozen meetups (or online webinars) for the topic and see what questions people are asking (and which answers people give)
  • Run a survey and find out what problems your audience faces.
  • Read the trade press and see which discussions are coming up most often.
  • Ask your customer support team what questions they’re getting every day.
  • Look at the trends happening in related sectors and ask if it might too happen in yours.
  • Send emails out to a dozen known figures in the field, explain what you’re trying to do, and ask what questions they come across most often.
  • Follow the topic on social media and see which questions people are asking.

If you can’t build a list of 50 questions quite quickly, repeat all the steps above until you can.

There are many reasons why launching a community in a field in which you’re not an expert can be difficult, a lack of questions to ask shouldn’t be one of them.

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