Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

“I don’t know how to start discussions”

Richard Millington
Richard Millington

Founder of FeverBee

This happens most often when you’re launching (or reviving) a community for a topic in which the community manager isn’t an expert.

Some things help:

  • Attend half a dozen meetups (or online webinars) for the topic and see what questions people are asking (and which answers people give)
  • Run a survey and find out what problems your audience faces.
  • Read the trade press and see which discussions are coming up most often.
  • Ask your customer support team what questions they’re getting every day.
  • Look at the trends happening in related sectors and ask if it might too happen in yours.
  • Send emails out to a dozen known figures in the field, explain what you’re trying to do, and ask what questions they come across most often.
  • Follow the topic on social media and see which questions people are asking.

If you can’t build a list of 50 questions quite quickly, repeat all the steps above until you can.

There are many reasons why launching a community in a field in which you’re not an expert can be difficult, a lack of questions to ask shouldn’t be one of them.

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