Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Responding to “Let’s Start A Group/Community For [x]”

Richard Millington
Richard Millington

Founder of FeverBee

Your response should be simple:

“How many people are asking for a group about [x]?”

Nine times out of ten you will get a response along the lines of:

“No-one yet, but….”

That’s when you know you shouldn’t start a group.

If people aren’t requesting or asking for a group or community, don’t create one. Instead work the audience to create the demand for such a group.

You can save a lot of time and money this way.

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights