A useful reminder today, don’t tell people to join a community.
Tell people to do something within the community.
Joining a community feels like work with no obvious value.
Sure, some people might see communities = good and dive straight in. But the majority will be too preoccupied with everything happening in their own lives to bother.
Invite people to do something specific within the community. This ‘something’ should touch an emotional nerve.
Solicit their feedback on an upcoming decision so they feel important. Ask them to share some expertise they recently discussed on Twitter. Invite them to be among a small, exclusive, group of people to attend an online event. Ask them to share how they overcame a topical challenge or what content they want to see.
Have them participate in things that make them feel important, useful, and helpful.