Make It Scannable
A quick 101 reminder. Don’t publish content in a community unless it’s easy to scan.
Your upcoming discussion, blog post, newsletter, or email shouldn’t contain big chunks of text.
The static content on your homepage, about page, or documentation shouldn’t contain big chunks of text either.
Nobody wants to read that (especially on their phone).
Bullet points, images, even videos are great tools, so use them.
Or simply divide big paragraphs into smaller ones and spread them across more sentences.
You will find open rates, click rates, and comprehension rates rise considerably when you make your content easier to read.
p.s. Unrelated, but this is worth a read on community roadmaps.