Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Cashing In On Reputations

Richard Millington
Richard Millington

Founder of FeverBee

Someone recently asked what would be the best reward for members with a high reputation score?

Should they offer digital gift cards for $10 to $15?
Should they send out free SWAG and samples?
Should they let members exchange their points for unique perks?

These are terrible ideas.

The benefit of having a great reputation is having a great reputation!

Points, badges, and (to a lesser extent) leaderboards are simply indicators to make it easier to determine who has earned a reputation.

Sure, there might be some indirect financial benefits too. You might be approached for jobs, make valuable connections, or even get book deals. But the primary benefit of a great reputation is having that great reputation.

Your members don’t want cheap goodies for having a great reputation. They want to know their reputation matters. They want to be consulted, treated like a wise village elder, and be able to have input and impact on decisions.

In a completely rational world, members would like the $10 gift card. $10 is better than $0 after all…

But, in the real world (where people experience emotions), your members want things money can’t buy….like a great reputation.

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