In about half the projects we work on, members complain about the navigation of the site.
The story here is often the same. Instead of following data and asking members what they wanted (and identifying the terminology they used), the organisation made assumptions and created their own navigation menus.
This is the primary cause of the navigation problems today.
A recent example proves the point. Looking at data from HotJar, Google Analytics, and speaking with members, less than 1 in 100 visitors clicked on 2 of the 7 navigation tabs in a client’s community.
So we removed them. There hasn’t been a single complaint about their removal yet.
This is your regular reminder that the best way to improve the navigation of most communities is to reduce the number of roads people can take.
Here’s a more extreme example.
