Read Books About The Results You Deliver

It’s great to read books about building communities, but there’s also a danger in only reading books about building communities.

If the goal of your community is to improve customer support, you should be reading the best books and following the best blogs about customer support.

If the goal of your community is to increase customer success, retention, loyalty, and innovation you should be reading the best books, blogs, and articles about those topics too.

The more you become an expert in the area(s) where your community delivers results, the better you can fine-tune your community to achieve these results. Better yet, you can speak the right language and understand the bigger picture.

The great thing about this is for $100 or so you can become up to speed in almost any topic.

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