Shaping Purchase Decisions

September 29, 2016 Comments Off on Shaping Purchase Decisions

Think about how a community influences purchase decisions.

  • It establishes and reinforces social norms within a peer group (e.g. ‘people like me drink coffee like this’). If those social norms involve you or your products, you win.
  • It shapes the environment to encourage the behavior (e.g. ‘I can find better information on home-roasting coffee beans here than on Google’ or ‘It’s easier to buy in bulk or through subscription here’). If the community makes the behavior easier, the behavior will happen more often.
  • It increases the perceived value of the product (e.g. ‘I didn’t know this coffee was organic or home-roasted by an independent retailer, I’m going to buy it more frequently’). If the community encourages people to better understand the value, they might buy more of it or remain as a customer for longer.
  • It rewards the buyer and incentivizes further purchases (e.g. ‘by buying this coffee I can find a peer group of people who love coffee as much as me’). People are rewarded for their purchases.

If your community is designed to increase sales and you’re not doing one of the above, then what are you doing?

Comment on this post at FeverBee Experts

©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 per Month.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select