A community manager was recently hired to help start a new community.
She told me she was too busy right now to begin engaging with members. She had calls with the vendor to be involved in, welcome emails to create, SWAG to organize, and more.
In three weeks, she hadn’t spoken to a single prospective member of the community.
If you’re starting a new community, you need to invert this thought process. Spend the first two hours of your day reaching out to and engaging with prospective members of the community. Simply tell them you’re launching a community soon and are keen to learn from their expertise.
Then squeeze in all the other activities around this.