Platform Demographics

August 17, 2012Comments Off on Platform Demographics

We recently had a client keen to know which demographics used a platform the most.

For example, who uses Facebook the most? Who uses Ning the most? Who uses forums the most?

There is surprisingly little data on any of these, but it misses the point.

The demographics aren’t evenly weighted. There are more 21 – 35 year olds than those aged 65+. Therefore, most platforms will appear more popular with 21 – 35 year olds. That doesn’t make it the best platform to use for your community if you’re targeting that audience.

It’s more important to know what % of a demographic uses a platform. This tells you what platform/technology is best suited to your community. The 65+ audience might make up only 2% of LinkedIn users, but 60% of the 65+ online audience might know and be comfortable with LinkedIn. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select