In late November, you will probably realise Christmas is coming up and try to come up with some ‘Christmassy’ ideas for your community.
But by late November it’s too late to do anything important.
So you might wind up sending a generic season’s greeting and slightly change the theme of your site.
Doing something is probably better than nothing, but not by much.
How many of the Christmas greeting messages from various organisations you belong to do you even bother to read?
What if you began planning some game-changing ideas right now?
What is the most amazing gift you could give to the community? Or the community could give to each other? What if you worked backwards from that gift and determined the actions and resources required?
It could be anything. Maybe it’s community-personalised swag, a community yearbook, sponsored training or resources, or a major non-profit campaign to give back to others. But if you want next Christmas to have more impact than last Christmas, plan early.