I’m incredibly excited to announce the launch today of my second book; The Indispensable Community – Why Some Brand Communities Thrive When Others Perish.
If you’ve ever struggled to explain the value of your community, if you’re not sure how to get the best results from your community, or your members aren’t doing what you need, you need to buy this book.
There are hundreds of thousands of brand communities around today, but how many are truly indispensable to either the brand or their members? How many brands or members would truly suffer if the community disappeared tomorrow?
Far too many of us today are stuck driving engagement. We spend our days responding to what happens in our community, trying to get the metrics up, and creating content we hope will be popular. It’s a big mistake. Even if we succeed, we lose. Engagement doesn’t drive results.
This book will share a new approach towards building community, an approach which will help you stop driving engagement and instead work your members to get their best possible contributions to the community.
If you’re feeling stuck, struggling to prove the value of your work, get the support you need, or simply want to accelerate your career to a higher level, this book will help.
You can buy the book on Amazon.com.
A huge thank you to everyone that made this book possible.