Fewer Tactics, More Strategy

You’re probably doing far too many tactics.

With clients we often ask the community manager to keep a list of what they’re working on for a week. Typically the community manager is working on 15 to 20 tactics each week.

That’s nuts.

It’s impossible to be successful if you’re dividing your time into smaller chunks while hoping for bigger results. Spending 2 hours a week on a tactic is the equivalent of trying to learn a language by speaking it for an hour or two a week. It gets you nowhere.

This happens when you don’t have a clear strategy. Without a strategy you wind up trying to do ‘all the tactics’.

Our goal is to focus the community team on 3 to 7 tactics they can completely commit to. But this first requires a strategic plan to be in place (see below).

Once the strategic plan is clear, finding the right tactics becomes considerably easier. One reason to invest the time to do the strategy now is precisely because of the time it will save you later. Better yet, it will make you far more successful.

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