Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Going Micro vs. Going Macro

Richard Millington
Richard Millington

Founder of FeverBee

The solution to a lot of community problems appears to be to ‘go macro’.

i.e. do things that affect a lot of members at once.

You can do a big promotional push, create more content, host big events, and try to get a large number of members to change their behaviors in a small way.

But if you’ve been in the game a while, you realise that the solution is nearly always to ‘go micro’.

i.e. do things that have a big impact upon a relatively small number of members.

You can build relationships and engage with a tiny number of top members, you can initiate discussions and solicit responses from members to generate the first flickers of activity, you can win over key individuals one at a time and directly invite people to join.

The other benefit from going micro is you learn a lot extremely quickly about what really triggers members to engage in a community.

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