Your Job Isn’t To Make It Rain

September 2, 2021 ,,Comments Off on Your Job Isn’t To Make It Rain

It’s generally recognised that the hotel manager is responsible for looking after guests once they step through the front door. They’re not responsible for increasing the number of guests in the first place. Managing and promotion are two very different tasks.

A job description sent my way this week listed targets for a community manager to quadruple the number of community visitors in a year.

For sure, you can have some influence over the number of visitors. But, overwhelmingly, the biggest sources of growth are likely to come from channels over which you may have little direct influence (no. customers with questions, no. visitors to your brand website, promotion of the community by the brand to its audience etc…).

Job descriptions like these seem to be setting the community manager up to fail. In my experience, it often happens when someone wants to saddle a new hire with an extreme target from a senior level.

The reality is if you want 4x the visitors, you’re going to need 4x the promotion you’re getting today. If that’s not on the table, walk away from the table.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.