Linking Directly To Impact

January 2, 2019 ,,Comments Off on Linking Directly To Impact

Joel identified the coherence problem.

Unless you’re selling memberships or advertising, maximizing engagement is useless.

Each additional engagement doesn’t yield an additional dollar (or cent).

Worse, it can decrease valuable activity as key contributions and members are lost in the clutter and overwhelm.

Forget commitment curves, engagement ladders, and the like. Only a tiny fraction of members will ever progress through them anyway. Instead, focus on a simple strategic plan.

The Mayo Clinic’s strategic plan, for example, is:

A plan directly connects your goal to the tactics. To clarify:

  • The goal is something the organization cares about (the impact you want to make)
  • The objectives are what you need (segments) of the audience to do.
  • The strategies are why they will do it.
  • The tactics are what you do to get them to do it.

We waste far too much of our community’s potential chasing engagement.

This would be a great year to stop chasing engagement.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.