One of the first things to look for in a
community plan is the amount of interactive activities.
What has the organization planned to
facilitate interactions between members and not just with members?
Most organizations get lured into the
content trap. They fall back upon what they know.
Yet the content has no long-term impact. It’s the
interactive activities that matter the most.
The irony here is content is HARDER. You can spend a week putting together a how to guide, or you can initiate a discussion or event asking members how to do something. Which sounds easier? Which do you think is better for the community?
I'm sure we have repeated this before many times, yet we're still seeing too many communities catering to an individual's information needs and not their social needs.
If you’re struggling, focus upon interactive activities. That means initiating more discussions, most events, and more activities members can participate in together.