The Problem With Groups

With a few exceptions, most sub-groups within a community fail.

There are two primary reasons for this.

  1. They don’t have a good, committed, leader to succeed.
  2. There isn’t enough activity/members to sustain the number of groups created.

Sub-groups are one of the last things I’d add to a community. They take time and energy away from the community’s prime purpose. They are primarily a tool for large, mature, communities.

A far simpler option to creating and hosting groups yourself is to link to any existing groups which do exist. These might be on Facebook, Reddit, LinkedIn, Slack, Telegram or any other channel.

Now you’re supporting an ecosystem that extends beyond just your community website.

As a good rule of thumb, if there aren’t existing groups outside of your platform, you’re probably not ready for groups on your platform.

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