Staying Close To The Grindstone

If I’m lacking inspiration for a blog post, I might look up new arrivals to my mailing list, find what communities they’re managing, and write down the kind of tips I’d give them.

This achieves two things:

First, I get to understand who my audience is (especially the new audiences as opposed to the people who have been here for years. I’ve noticed newcomers today are very different from four years ago).

Second, it keeps my nose close to the grindstone of the challenges people really have instead of my own projections.

(aside, sometimes a new subscriber emails to say: ‘It’s like your posts are written just for me!”)

This works equally well in communities too. If you look at the last few people to join your community, you should find it easy to come up with 5 to 10 ideas of content to create for them, discussions to initiate, activities they might be interested in.

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