The Sticky Gold Nugget

Filippo reminds us of the power of metaphor to make a message stick.

You will probably read hundreds, maybe thousands, of tweets this week.

But I suspect that one will stick.

This is the power of metaphor, contrasts, imagery and emotion in a single, simple, sentence (or two).

As the battle for attention becomes ever more fierce, the ability to communicate effectively with our members becomes even more important.

If you’re still communicating facts instead of emotions, you’re probably going to be disappointed with the results. Facts are just the foundations of the story you can tell. Without the emotions, imagery, and metaphors they’re just an empty shell.

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