The Sticky Gold Nugget
Filippo reminds us of the power of metaphor to make a message stick.
Data is not the new gold, data is the new uranium.
Sometimes you can make money from it, but it can be radioactive, it's dangerous to store, has military uses, you generally don't want to concentrate it too much, and it's regulated.
Why keep uranium you don't need?
— Filippo Valsorda (@FiloSottile) August 16, 2019
You will probably read hundreds, maybe thousands, of tweets this week.
But I suspect that one will stick.
This is the power of metaphor, contrasts, imagery and emotion in a single, simple, sentence (or two).
As the battle for attention becomes ever more fierce, the ability to communicate effectively with our members becomes even more important.
If you’re still communicating facts instead of emotions, you’re probably going to be disappointed with the results. Facts are just the foundations of the story you can tell. Without the emotions, imagery, and metaphors they’re just an empty shell.