An acquaintance was agonizing over how to get activity going in a community he was due to launch.
It’s easy to overthink this (and you really don’t need to).
If you’re not sure what the first discussions should be ask your members.
You don’t need to be scared of your members. You can simply ask questions like:
“How should we get activity started here?”
“What should this community become?”
“What would you like to see in the early days of this community?”
A community doesn’t need to launch with a fully-formed plan to drive activity. It’s an iterative process. You build a community with your members, not for your members.
Ironically, the more you engage members at this stage the more likely they will engage in the community.