A Relentless Focus On The Long-Term

You need a long-term focus – but it’s hard.

Yes, you can answer the question – but it’s far more valuable in the long-term if you can persuade another member or another staff member to dive into the community and answer it. That builds habits and stops you from getting sucked into a customer support role.

(By the way, this is the most obvious difference between doing community and customer support work).

Yes, you can create content or run a webinar – but what if you could persuade your members to do it?

Yes, you can launch a fancy community with every feature members might need – but it’s far better to only embrace the features they do need.

Yes, you can promise your bosses amazingly quick results from the community – but it’s far better to educate them about the community lifecycle and why the long-term matters.

Yes, you can measure the engagement metrics your platform gives you – but it’s far better to build your own measurement tools to track valuable changes in behavior.

Two important things are critical here. The first is that most of the long-term value you can create comes from you managing to build relationships with members.

Every minute you invest in building a personal relationship with a member (or senior exec) pays off many times over.

The second is you need to constantly resist the pressure for the short-term solution. There are hundreds of them – but they simply push the problem from today until tomorrow.

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 per Month.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select