What is the limit of your community? Who is or isn’t a part of it?
Is the community only the active participants on your community platform?
Is the community everyone who has registered on your platform?
Is it anyone that ever visits your platform (registered or not)?
Is it your customers (and only your customers)?
Is it everyone who has expressed an interest in your business (customer or not)?
Is it everyone that has expressed an interest in your field?
I recommend having this discussion early, because it changes everything.
p.s. One way to drive more value is to have a more expansive view of community.
