What is your community?
- Is it just your forum?
- Is it your forum + social media?
- Is it your forum + social media + in-person events?
- Is it your forum + social media + in-person events + your help center? etc..
- Is it all your customers?
How you and your organization define community changes the work you do.
Just keeping a forum busy is very different from building a powerful sense of community among all your customers.
It also changes the value of your work to your colleagues.
If you want to expand your worth, you might first need to expand the definition of community you and your colleagues share.