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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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No-One Wants To Be In The VIP Room Of An Empty Club

Richard Millington
Richard Millington

Founder of FeverBee

You can’t expect to have successful groups within a community platform until the community itself is thriving.

This sounds pretty obvious, but judging by the number of groups being created in communities attracting just a handful of posts a day, it’s clear it’s being violated often.

People don’t need intimacy or a unique place to chat if there isn’t much chatter happening already. Each new group is like starting a new community. If you can’t get the public area thriving, there’s not much hope of getting the private area going either.

The rules for creating a group should be simple:

1) Are we getting hundreds of posts a month in our public community?

2) Are members screaming for a private place to have a different type of discussions?

If the answer to both isn’t an obvious yes, don’t start a group.

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