Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Downsize your online community

Richard Millington
Richard Millington

Founder of FeverBee

bouncers Only a really brilliant (or really stupid) client will let you kick people out of a community. By people, I mean solid percentages. Have you ever considered booting 40% of your community?

Kicking people out of a community can be one of the best things you can do. Here’s why:

  • It proves you’re not playing the numbers game. You’re committed to quality over quantity.
  • It motivates members to contribute more often.
  • The community will move quicker, and achieve more.
  • It rewards the members that do contribute. They’re now in an exclusive club, not many can get in.
  • It makes communication easier.

I might go one further and suggest putting caps on your community. This focuses your efforts from the beginning. Even better, you can have a waiting list.

So go and start kicking out those pesky lurkers and leeches, just be prepared to stand your ground against unamused clients.

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