Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Downsize your online community

Picture of Richard Millington
Richard Millington

Founder of FeverBee

bouncers Only a really brilliant (or really stupid) client will let you kick people out of a community. By people, I mean solid percentages. Have you ever considered booting 40% of your community?

Kicking people out of a community can be one of the best things you can do. Here’s why:

  • It proves you’re not playing the numbers game. You’re committed to quality over quantity.
  • It motivates members to contribute more often.
  • The community will move quicker, and achieve more.
  • It rewards the members that do contribute. They’re now in an exclusive club, not many can get in.
  • It makes communication easier.

I might go one further and suggest putting caps on your community. This focuses your efforts from the beginning. Even better, you can have a waiting list.

So go and start kicking out those pesky lurkers and leeches, just be prepared to stand your ground against unamused clients.

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