I met an executive two years ago who described himself as “something of a visionary”.
His vision was to “10x the level of participation” and make the community “central to everything we do”.
The only catch was he didn’t want to invest the resources to match this vision.
This isn’t visionary, it’s delusional.
Anyone can set a really high target for a community.
A true visionary would’ve seen the amazing potential of a community and bet big on it by reallocating resources from elsewhere.
Sure, you can usually get more (sometimes a lot more) from your current resources in a community. That’s what a great strategy does. But when you start talking about multiples of your current metrics (e.g. 3x, 5x, 10x etc..) then you need an increase in the budget to match.