Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Competitive vs. Cooperative

Richard Millington
Richard Millington

Founder of FeverBee

Some dynamics are outside of your control.

A common one is whether members are in a competitive environment.

If your members are in industries where they might compete with one another for jobs, money, or attention, they’re far less likely to show any vulnerability.

They’re not likely to share their problems, admit what they don’t know, or cede ground on disagreements. The flip side is they’re far more likely to publish expertise, answer questions, and, sometimes, share their case studies.

The greater the success of one member might impact the success of others, the more you will see these dynamics play out.

However, if members work or live in relative isolation from one another, where they might be the only one in their organisation or location engaging within the topic, they’re far more likely to be open and vulnerable with one another.

Before deciding what members will do, it’s good to take stock of the existing dynamics and feelings within your ecosystem.

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