Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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FeverBee’s Community Intelligence Services

Richard Millington
Richard Millington

Founder of FeverBee

Too many people are trying to develop a good strategy without access to good data.

This typically results in common problems like:

  • Unrealistic metrics being plucked from thin air and set as goals.
  • Tactics and community roadmaps which don’t reflect the priorities of members (nor the organization).
  • Too much time wasted on low-priority activities.
  • No ability to clearly prove the success of the community.
  • Selecting the wrong platform and configuring it poorly.

All these problems tend to have a single root cause:

The people making critical decisions about communities don’t have the data they need

The difference between developing a strategy without and without good data is about as stark as the difference between night and day.

Take these results we achieved for a client:

Feverbee community consultanct results

(click here for image)

Every single step of the process was simply a case of looking at the data and then taking the next logical action.

We don’t always know precisely which tactic will have the biggest impact, but we’re beginning with a clear set of issues we want to solve.


Strategy is easy when you have good data

This is why we’re pretty obsessed about getting good data. It gives us a clean, systematic, approach to developing the community.

We’ve shown time and time again that we can use data to achieve tremendous results for clients.

In the example below, we’ve shown how we used data to drastically improve member satisfaction in the community. Again, it’s a step-by-step process which all begins with the same thing; great data.


Let FeverBee Get The Data For You

We’ve noticed some clients want to build strategies themselves – but they don’t have the data they need (nor the time and knowledge to collect it).

So we’re going to take the process we use to gather data for client strategies and offer it as a standalone option.

Instead of trying to do it all yourself, you can rely upon our team of data/UX/research specialists to equip you with the data you need.


FeverBee’s Community Intelligence Services

Our new community intelligence services include:

Measurement and health

Proving Value and ROI

We can setup dashboards and explain which metrics matter (and why!). Let us set it up properly once so you can use it indefinitely.

We can range multiple datasets to show the impact the community upon whichever metric matters to you (i.e. community behavior on sales, retention or NPS etc…).


Member Needs Analysis (& UX testing)

You can learn more about this here. We can tell you where you should focus your efforts and how you’re comparing today.

We can gather member research and undertake UX testing to identify the key pain points and needs of members.

This isn’t a comprehensive list. We’ve helped clients undertake everything from a full evaluation of their communities, audience, and environment to analysing the specific needs of a unique geographic audience.


It’s all about the data…

Our goal is to make community work far more data-driven than it is today because we’ve seen the results of being data-driven.

We want to equip you with the data you need to make the right decisions for your communities.

We know not everyone has the time or knowledge to do it themselves, so we’re eager to do it for you.

If you think we can help, drop us a line.

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