A Simple Community Measurement Framework

July 8, 2020 ,,Comments Off on A Simple Community Measurement Framework

I’ve recently been using a much simpler measurement framework with a client which I like.

Instead of getting sucked into all the things you could measure and hope some of it is interesting, you simply measure the execution of your strategy against a handful of core metrics.

See the image below:

(click here if image doesn’t appear)

Now you drop in the results each month. Either you’re hitting your goals or you’re not. If you’re not, then probe deeper into the engagement-level metrics to see what is and isn’t working.

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