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A Simple Community Measurement Framework

Richard Millington
Richard Millington

Founder of FeverBee

I’ve recently been using a much simpler measurement framework with a client which I like.

Instead of getting sucked into all the things you could measure and hope some of it is interesting, you simply measure the execution of your strategy against a handful of core metrics.

See the image below:

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Now you drop in the results each month. Either you’re hitting your goals or you’re not. If you’re not, then probe deeper into the engagement-level metrics to see what is and isn’t working.

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