It’s OK If Members Aren’t Building Close Relationships

If you’re managing a community, there’s a natural pressure to try and create a destination where friendships are forged and people feel like they can belong.

And in many communities (notably around hobbies, health, and smaller groups) that’s the right approach.

But in many other communities, especially customer communities, that’s neither what members want nor what they need. You can waste a lot of time and cause a lot of frustration trying to build close relationships between members who neither need nor want them.

A sense of belonging is just one of many types of value a community offers. It’s not even the most valuable one.

In almost every member survey I’ve seen, access to information, collaborating with smart people, and seeing what others are doing, ranked higher than building friendships and feeling a sense of belonging.

Yes, the word ‘community’ has clear connotations, but that doesn’t mean those connotations are right to you. If you don’t feel members want to build relationships with each other (you can check with a survey), then you don’t need to push them to. You can focus on what they really want instead.

Comments Off
©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 now.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select