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Stop With The Engagement Gimmicks (and solve the real Problem!)

We’re Probably In A Community Recession

Benchmark Your Community: The Results Will Be Invaluable
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Community Management, online communities, online community

Stop Chasing Engagement And Build A Smaller, Less-Engaged, Online Community

Richard Millington

Founder of FeverBee

23 February 2020

This weekend, I posted a manifesto on Medium which shares:

How many members most communities need to be successful.
The numerous problems with chasing engagement.
The kind of behaviors you need from your members.
The type of strategy you might want to adopt.

If you have a spare 8 minutes and you’re looking for an argument to explain to your boss why you should stop measuring engagement, this post might help.

Stop With The Engagement Gimmicks (and solve the real Problem!)

An image showing where budgets go vs. where most people spend most of their time engaging.

We’re Probably In A Community Recession

online communities

Benchmark Your Community: The Results Will Be Invaluable

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