Stop Chasing Engagement And Build A Smaller, Less-Engaged, Online Community

This weekend, I posted a manifesto on Medium which shares:

  • How many members most communities need to be successful.
  • The numerous problems with chasing engagement.
  • The kind of behaviors you need from your members.
  • The type of strategy you might want to adopt.

If you have a spare 8 minutes and you’re looking for an argument to explain to your boss why you should stop measuring engagement, this post might help.

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