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Community Management, online communities, online community

Stop Chasing Engagement And Build A Smaller, Less-Engaged, Online Community

Richard Millington

Founder of FeverBee

23 February 2020

This weekend, I posted a manifesto on Medium which shares:

How many members most communities need to be successful.
The numerous problems with chasing engagement.
The kind of behaviors you need from your members.
The type of strategy you might want to adopt.

If you have a spare 8 minutes and you’re looking for an argument to explain to your boss why you should stop measuring engagement, this post might help.

The ABCD Method: How To Rapidly Build Thriving Communities In Smaller Groups

Community Data Mastery: How To Find The Data To Prove Your ROI

The Leader-Led Community Strategy: How Large Brands Build Thriving Communtiies

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