Stop Chasing Engagement And Build A Smaller, Less-Engaged, Online Community
This weekend, I posted a manifesto on Medium which shares:
- How many members most communities need to be successful.
- The numerous problems with chasing engagement.
- The kind of behaviors you need from your members.
- The type of strategy you might want to adopt.
If you have a spare 8 minutes and you’re looking for an argument to explain to your boss why you should stop measuring engagement, this post might help.