Bridging vs. Bonding

October 18, 2018 ,,Comments Off on Bridging vs. Bonding

A bridge provides a connection across a chasm.

You and your team can be the bridge between your organization and the community.

You can shuttle (and filter) information from one group to the next. You can pass and filter information from one group to the next.

Most community professionals are the bridge between their brand and the organization.

Bonding is different.

Bonding removes the chasm by interlinking the two. The deeper the links, the stronger the bond.

You’re bonding when you persuade employees to test their marketing ideas in the community, source case studies from members, and get developers to host AMA chats directly with community members.

You’re bonding when you persuade members to provide direct feedback to engineers, have voting rights on key brand decisions, and invite members in to meet the staff and CEO.

The problem with being the bridge, is your colleagues don’t get direct experience of the community. They don’t see the enthusiasm, the remarkable contributions, and the same opportunities you do.

The problem with building bonds is it takes time, persuasion, and subtle nudging to gradually get more colleagues to see the community as an objective which directly supports their work.

At the moment, we have far too many bridges and far too few bonds.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select