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Author: Richard Millington

Engagement Is Declining In Many Hosted Communities – Should We Be Worried?

How do we survive an era when Google is turning off the taps and engagement is declining?

You Don’t Have A Declining Traffic Problem, You Have A Measurement Problem

Many enterprise communities think they have a search traffic problem. In reality, they have a measurement problem. Google is surfacing more answers directly in search results, meaning members still get value without visiting your site. Here’s how to measure these “ghost deflections” and prove your community’s true impact.

The Vibe Matters: Why Do So Many Communities Look Like Relics From The 00s?

Why do so many enterprise communities look like relics from the 00s?

The Precision Principle (And My Internship With Seth Godin)

The best community strategies use precise terminology that creates clarity of thinking. Here’s how you do it.

What Members Really Want From A Modern Enterprise Community

Here are the three types of members and what you need to offer each of them to build a more relevant community.

Too Many Community Pros Are Working On The Wrong Problem

Most organisations are prioritising the wrong things in their communities because they have the wrong strategy. Here’s a simple three-step process for selecting the right programs

Why Community Strategies Fail (And Three Steps To Fix It)

Most organisations are prioritising the wrong things in their communities because they have the wrong strategy. Here’s a simple three-step process for selecting the right programs

The Rise of Community Marketing

There is a shift to community marketing due to the declining effectiveness of traditional marketing efforts and changing audience behaviour.

You Don’t Need A Big Community ROI Figure, You Need a Legitimate Figure (Case Study)

You Don’t Need A Big Figure To Get Support, You Need a Legitimate Figure

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