Famous Modern Architects

November 2, 2015Comments Off on Famous Modern Architects

Type any relevant search term into Google, scroll to the bottom, and see what related terms appear.

architect1

You can create discussions/articles/interviews about famous modern architects, write about jobs and job descriptions, or discuss 911 conspiracy theories.

If you do it well, you will get plenty of inbound links and attract plenty of traffic.

It’s a surefire way to create a generic ‘me too’ community which will struggle to achieve critical mass.

Do you imagine most architects today spend their time looking for job descriptions, trying to figure out what they do, and researching famous modern architects?

The people most likely to become active members already know the answers to these questions.

Imagine we broke down the size of architectural cohorts by experience below:

architect2.001

The biggest single group for most professionals will be students. Then as people continue their careers they begin to drop out of the funnel.

If you build or design a community to cater solely to those searching for the most frequent terms, you will usually be targeting the newcomers. The lack of real expertise will soon become apparent and the group will collapse.

When you have an established, mature, community, it makes sense to target this group for replenishment. But to do it at the beginning is nuts and the competition for these terms are fierce. Far better to figure out a wide variety of niche terms experienced architects search for and create content, discussions, and events around them instead.

That’s going to mean speaking and surveying this group to uncover the specific terms they search for online. That’s far more difficult – which is exactly the competitive barrier you want to be on the other side of.

We’re now just 8 days away from our FeverBee SPRINT event. If you want to learn a lot of advanced community skills from 14 world-class experts and ourselves, I hope you will join us at: http://sprint.feverbee.com.

 

Comment on this post at FeverBee Experts

©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select