Downsizing Community Teams

It’s painful to lose members of your community team. But don’t compound the pain by trying to do the same things with fewer people. You

Responding to Criticism From Members

The best way to respond is with compassion and gratitude to the member who raised the criticism. Thank them for their viewpoint and for caring.

Why Time To First Response Matters (the 18 hour rule)

We recently looked at a large dataset of several dozen communities to determine if the time to first response influenced the odds of someone participating

Experts, Expertise, and 20% of Questions

Nick writes about the role of experts in communities of practice (although the post is appropriate for any kind of community). He also shares this

The Problem And Opportunity In Paid Membership Sites

Paid membership sites often follow a similar arc. First, you realise that converting just 5% of your 10k audience into paying members (say, $25 per

Running A Simple ‘Helpful Content’ Analysis

This abstract reminded me of a recent project. Over the summer, we worked with a community team that spent just over 40% of their time

More Satisfaction, More Relevance, More Utility?

One problem with chasing engagement metrics is they simply can’t rise forever. At some point it levels off. And then what? Worse yet, engagement comes

What’s A Superuser Worth?

We recently put together a proposal for launching a superuser program. The recipient seemed hesitant about spending [x] amount on a program to foster a

Can You Stomach The Downsides?

There are plenty of ways to make a new community unique. You can make it exclusive and invite only. You can target a particular vertical

Subscribe for regular insights