More Satisfaction, More Relevance, More Utility?
One problem with chasing engagement metrics is they simply can’t rise forever.
At some point it levels off. And then what?
Worse yet, engagement comes at a cost of satisfaction.
Are any of us more satisfied using any of the major social media tools these days?
Combine any engagement target with a satisfaction or relevancy goal. Use surveys or pop-up polls if you like. There’s no point in having a more engaged community if it’s a less happy and satisfied community.