The Community Trends You Might Be Missing

This week I looked at the breakdown of visitors to FeverBee and was stunned to discover just how much it has changed over the years.

How To Get Members To Stay Engaged In An Online Community (short video)

If you want a community to thrive, you need to get members to stick around. We often have the wrong idea about what gets members

Sephora’s Homepage Update

FeverBee has been working with Sephora for 6+ months now. A (small) part of that work was helping update the homepage design to make it

Accepting Targets For Your Community (Beware The Trendline)

An acquaintance recently accepted a community job with the target of increasing engagement by 20% within a year. If the trendline had been increasing by

Constant Storytelling And Engagement

This quote from Spotify’s CEO Daniel Ek has stuck with me: “You can’t record music once every three to four years and think that’s going

Private Messages – The Dark Underbelly of Communities

I get around 20+ messages on LinkedIn every day. Most of it is spam. Private messages often become the dark underbelly of a community. It’s

WIIFM Objections

If you’ve spent much time trying to persuade others about community, you’ve probably had to overcome WIIFM (what’s in it for me) objections from people

“You’re Not Going To Agree, So Let’s End This”

If you feel a debate has a reasonable chance of influencing the minds of participants, then let it continue. If you feel a debate is

Tough Decisions Create Clean Homepages

If you ever see a clean and simple community homepage, you can bet they had to make some difficult decisions to get there. A cluttered