Implementing A Community

More than one client has been surprised to learn the $250k a year they pay for a community platform doesnā€™t cover the implementation (which typically

Solving Engagement Problems

Earlier this year, I coached a community manager who had been doing the same basic tasks in her community for almost two years. She initiated

Keeping Up With Facebook

Do you need to try and keep pace with Facebookā€™s functionality to retain your members? Some features have become standard in most platforms (@mentions, a

The CEO Call

A few times in the past few years weā€™ve been on a call with a CEO. A CEO call generally has three objectives: 1) Gain

Short and Long Windows

You typically have two short and two long windows in the community development process. Itā€™s handy to know whether youā€™re in a short or long

What New Community Skills Have You Mastered This Year?

If youā€™re like most community professionals, the answer is probably not many. Youā€™re learning on the job without a fixed plan of what skills you

Response Rate vs. Organic Response Rate

You can increase the response rate easily enough, just spend more time answering questions. The problem is answering questions in a community instead of via

Finding The Ultimate Cause

A lot of our work diagnosing communities is finding the ultimate cause of problems. You canā€™t really improve a community until you know the ultimate

The Law of Diminishing Returns in Many Community Strategies

Too many community roadmaps have goals which look likeā€¦. You have a goal (i.e. resolve xx% of customer support questions via the community) and progressively

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