Month: May 2019

For a few weeks we’re going to be taking a deeper dive into some of the more advanced aspects of running an online community. If

It’s a lot easier to launch a new community if you have a lot of customers or thousands of names on your mailing list. If

I have a list of organizations who turned down our consultancy proposal for being ‘too expensive’. …and then sunk an additional $250k to $1m+ into

The downcycle is pretty clear. It’s a classic engagement trap. To get more engagement, you dumb your content down and make it easier to participate.

…you might want to consider the risk factors. When you enable members to create groups on your community you’re essentially renting them your brand name

If you don’t love research, identifying costs, project planning, developing benchmarks, getting internal support, and building decision trees, don’t become a community strategist. We’ve created

The best answer to a member’s problem might not be in response to a question posted in your community. It might be in documentation your

It probably doesn’t feel like it, but attracting bad actors is a sign of success. It means you have a community that’s worth spamming, trolling,

If you want more participation, an obvious area to target is to reduce the costs (that crippling anxiety) of asking a question. There are many