Month: May 2019
Does it have any chance of doubling any metric that matters to you? (growth, activity, call deflection etc…?)
Does it strategically reinforce whatever it is that makes your audience unique? And thus is something any other community would struggle to replicate?
Have members expressed an overwhelming (unprompted) demand for it?
Will failure to do it cause the death of your community?
Have you decided what you will stop doing to invest the resources to make the new feature a success?
You better have a compelling reason to distract yourself from making your current community features better, divide your time and resources into smaller chunks, and expend precious audience attention on something that might not work.
(p.s. because someone else is doing it is both the most common and very worst reason to do it).
Asking for more resources is a fool’s errand.
You’re asking to increase the costs of the community without a clear benefit.
Why would anyone agree to that? They don’t see a crisis that needs to be fixed.
Instead, ask to raise the bar on the community’s potential.
“At the moment we’re achieving [x], but with another community manager and a better platform we can achieve [y]”
In many of our strategy projects, we present options based upon resources. i.e.
‘Here is what you can achieve at current resource levels … ’
‘Here is what you can achieve with an extra $80k investment …’
‘And here is what you can achieve with an extra $250k investment …’
Asking for more resources without showing the impact of those resources is a clear downside.
p.s. Learning strategic thinking skills is useful here.