Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

When Tangible Rewards Work

Richard Millington
Richard Millington

Founder of FeverBee

Last year, we worked with a client whose migration had caused a host of niggling issues (missing images, bad text formatting in historic posts, a few broken links etc…)

When you have 100 pages, it’s easy to trawl through them and resolve them. When you have 10 million, it becomes rather tricky.

So we offered $10 to any member who found a mistake.

For a cost of $2800, almost every visible mistake was quickly identified and resolved.

Most interestingly, members loved the challenge. So we kept it open and raised the bounty to $20 for all future mistakes. We also expanded the definition of ‘mistake’ to include missing optimizations, SEO titles, use of copyright images, typos from staff members etc..

For around $40 – $60 per week we had a small army of vigilant members eagerly checking and identifying a wide host of issues before they became a major problem.

We don’t usually recommend giving members tangible rewards, but there are exceptions.

Leave a comment

Your email address will not be published. Required fields are marked *

Subscribe for regular insights

Subscribe for regular insights