Hiring a community or subject matter expert?

Hiring a community or subject matter expert?

Should you hire an expert on managing communities and train them in the topic?

Or should you hire a subject matter expert and train them to manage the community?

P-Values and Random Fluctuations

P-Values and Random Fluctuations

In statistics, the p-value is the probability of seeing the same (or more extreme) outcome by chance.

For example, I might claim I have a lucky coin always lands on heads. If I flip the coin twice and it lands on heads both times, does this prove my theory?

Communities Are About The Unsearchable

Communities Are About The Unsearchable

You can’t search for that feeling of helping someone out and seeing the impact your help had.

You can’t search for that sense of community you feel with your peers; facing and overcoming difficult challenges together.

You can’t search for what other people just like you are working on today.

People Are Going To Have Questions About Your Content

Unbounce recently released a huge report on landing page conversion metrics.

The report includes links to sign up for the product, tweet quotes, visit blog posts, watch demonstrations, follow the authors on Twitter and pretty much everything else except visit their active community.

“How Do We Compete Against Social Media?”

“How Do We Compete Against Social Media?”

First by realizing it’s not a competition, it’s an opportunity.

Embrace social media, don’t resist it. Build up a recommended follow list of top members, encourage members to connect on Twitter, Instagram, Snapchat and other apps.

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