Month: May 2017

Of course, you can find the time to interview at least 1 member per week.

Talking to members saves time.

It lets you stop working on things that won’t succeed, it lets you zero in on what members are passionate about, and it lets you phrase messages in the language of your members.

Your members will want to engage in some topics more than others.

It makes no sense to give all topics equal prominence, nor respond to every topic with equal speed.

Before we published our strategy guide, we solicited feedback from 20 or so people. It made the final result infinitely better than what it otherwise would have been.

We also did this for our community platform comparison tool and another upcoming guide.

t’s far more fun to make the big announcement and get a lot of attention than it is to sustain interest and overcome hurdles along the way.

This makes big announcements pretty much worthless. It also makes really pushing ahead with the task long after the attention has shifted elsewhere incredibly valuable.
People lose interest even in the very biggest projects.