Think about how a community influences purchase decisions. It establishes and reinforces social norms within a peer group (e.g. ‘people like me drink coffee like
Think about how a community influences purchase decisions. It establishes and reinforces social norms within a peer group (e.g. ‘people like me drink coffee like
Pinching members from existing communities is hard. When you begin studying your members in detail, you usually learn this is the first community for that
That thing you’re planning to work on today, will it move the needle in any major way? Will it increase growth, activity or the value
Imagine you ask a group of 20 people to rate three possible community concepts. The results come back as follows: Option 1: 3 people love
The first level relates to engagement tactics. You see a lot of discussion about social media tools and how to use each of them effectively.
The obvious way to promote something new to a group (or community) is to go big. Make a big announcement. This only works when the
Mega communities (1m+ members) often face a similar problem. To scale a community they need to facilitate sub-groups. If they let everyone create sub-groups, they
Your community was likely created to achieve a single, major, goal. You’re likely pursuing that goal as effectively as possible. The danger is ignoring secondary
Does your terminology differ from your members? We’ve seen plenty of knowledge bases/tribal knowledge centers/wikis etc…But we’ve yet to see many situations where members themselves